The Impact

#1 at the box office during week of release

$19M box office opening week, exceeding predictions by more than 58%

Overall ticket sales were driven predominantly by older female viewers, a demographic that has been slower to return to cinemas coming out of the covid pandemic.

Some 58% of ticket holders were women and 71% were over the age of 25, according to data provided by Sony.

Black audiences accounted for 56% of all opening weekend ticket sales in the US and Canada.

1B+ potential earned media impressions

Cultivated the trend of “The Woman King” cosplay costumes into a viral social phenomenon for Halloween.