Two of our longtime Cashmerian leaders, Ryan Ford and Rona Mercado, have been promoted to  Chief Marketing Officer and President & Chief Creative Officer, respectively. Cashmere would not be what it is today without this powerful duo’s dedication, creativity, and guidance over the past decade, and especially this past year. 

In his new role, Ford will lead the agency’s strategic agenda, creative vision, enhance the agency’s financial performance and cultivate and expand the agency’s diverse portfolio of clients. In Mercado’s new role as Chief Marketing Officer, she will lead the marketing, advertising and strategic communications initiatives for the organization’s brand and entertainment clients with a focus on client health and growth. Seung Chung, Cashmere’s previous President and one of the agency’s Co-founders, has taken on the role of Chief Executive Officer, focusing on the agency’s strategic vision and financial health. 

Under the leadership of Ford and Mercado, the agency has been able to successfully run diversity programs and campaigns for a number of brands, work on some of the most culturally relevant film and television projects, and earn coveted awards and recognitions including landing a spot on the Ad Age’s 2020 A-List Agencies to Watch list.

Additionally, Ford and Mercado  have been instrumental in leading the agency’s efforts to drive Black and Brown voter turnout during the 2020 elections through the agency’s civic engagement arm Get Louder. In reaction to new circumstances of this past year, the agency also launched OneOpp, a coalition dedicated to eradicating police brutality, Cashmere Originals, the agency’s content creation arm, Nice Sweater, a digital division that produces immersive virtual experiences, and Dope Data Systems (DDS), a proprietary service designed to measure cultural impact and data to provide brands with incomparable decision-making power. 

Looking forward, Ford, Mercado and the entire Cashmere executive team will continue using new tools and strategic innovations to connect to consumers, bring clients to the next level, and change the way the marketing industry thinks and creates impact. We can’t wait for what’s to come!