Last night, songwriter and producer Jason “Poo Bear” Boyd, the secret weapon behind the world’s biggest artists, gathered with the music industry’s top tastemakers and influencers to screen Red Bull TV and Director Macario De Souza’s POO BEAR: AFRAID OF FOREVER. The documentary delivers a unique perspective on the music industry, peeling back the mysterious curtain to the process of making hit records.
Guests raved about the documentary and how they enjoyed a firsthand look at Poo Bear’s creative process at the U.S. premiere. Celebrity guests in attendance included recording artist and songwriter Ty Dolla $ign and world renowned DJ and producer Skrillex. Guests were also able to try Poo Bear-inspired drinks, cleverly named ‘Peaches and Cream’ after one of Poo Bear’s most famous songs.
After the screening and cocktail reception concluded, DJ Skee moderated the Q&A with Poo Bear and the film’s director Macario De Souza. DJ Skee facilitated an engaging conversation around the film’s creation and Poo Bear’s incredible career. Poo Bear also made mention of is of his new song, DJ Khaled‘s “I’m the One” featuring Chance the Rapper, Justin Bieber, Quavo and Lil Wayne, which was released today.
The story of POO BEAR: AFRAID OF FOREVER picks up just after Boyd devoted two years to Justin Bieber’s record-setting album Purpose. Despite the biggest success of his career, he’s packing his schedule with four to five recording sessions a day, on the quest for the next breakout song. The documentary also features exclusive interviews with Justin Bieber, Robin Thicke, J Balvin and more.
Be sure to check out POO BEAR: AFRAID OF FOREVER on April 29th on Red Bull TV!
Photo Credit: Marv Watson/Red Bull Content Pool and Dan Krauss/Red Bull Content Pool