founder & chairman
Ted Chung is the Founder and Chairman of Cashmere Agency and drives the company’s business development and creative strategy. Under his direction, the agency designs and executes targeted campaigns to help global brands authentically reach their multicultural millennial consumer.
Established in 2003, Ted has led Cashmere Agency to accumulate a diverse client roster; including Snoop Dogg, BMW of North America, Jack in the Box, Google, adidas, Lyft, Diageo, Beats by Dre, Disney, Marvel, ABC, Turner Broadcasting, FX, Universal Pictures, Paramount Pictures, Netflix, Amazon, FOX and more.
Ted holds a BA in Business with a specialization in Entertainment Marketing from the Wharton School of the University of Pennsylvania. He’s been a guest speaker at Harvard University, Babson School of Business and the Directors Guild of America Music for Film & TV Conference.
Ted has been featured in Fast Company, LA Times, Wall Street Journal, CNN, AdWeek, Billboard, VICE and more as an expert on multicultural lifestyle and culture marketing. An industry veteran and serial entrepreneur, Ted Chung has received accolades across the industry; including The Entertainment Mogul Award by Kore Asian Media and an ADCOLOR Rockstar Award nominee, which recognizes the top leaders and visionaries in their industry.
Ted is an avid traveler and enjoys collecting unique items, including his extensive hip-hop memorabilia like the illustrious “Rap Snacks” collection and rap action figures. He’s also the proud owner of the rare Datsun 220z T-Top.