Senior Vice President, Accounts
As Senior Vice President of Accounts at Cashmere Agency, Rona Mercado oversees the execution of all campaigns and manages client relations. Her relentless work ethic and passion has led Cashmere to work with internationally recognized brands like the NBA, Warner Bros., Sony Pictures Television, Netflix, E! Entertainment, Gatorade, PRO-Keds, professional DJ equipment companies Numark and Akai and more.
Beginning her career at a thriving independent record label, Rona has worked with notable names in music, including Kurupt, Nate Dogg, B-Real, Bone Thugs-N-Harmony, Shyne, Jadakiss, Wu-Tang Clan and Mos Def. While at the record label, Rona’s stellar work caught the eyes of renowned movie studios, including Paramount Pictures and MTV, where she developed comprehensive marketing campaigns for major motion pictures. Shortly after, Rona created and produced a popular radio show for SIRIUS XM and managed a DJ collective. Rona currently sits on the board of directors of Street Poets, a Los Angeles non-profit organization that helps at-risk-youth connect with their authentic selves through poetry and art. Rona is a graduate from California State University, Long Beach.
Outside of work, Rona enjoys riding her bike on the Eastside of Los Angeles, indulging in amazing eats, finding the best coffee roasts in town and spending time with family in her hometown of San Diego. She owns a very impressive collection of signed vinyl records and hip-hop memorabilia, spanning from EPMD to Kanye West. Her office always smells like a luxurious day spa, filled with scented soy candles, essential oils, loose-leaf tea and the freshest pressed Green Juice in town!