NEFF - Soul of Summer & The Simpsons

We launched two star-studded activations for Neff Headwear.


Neff Headwear collaborated with Grammy-nominated artist Jhené Aiko to create its first ever womenswear line. The leading skate and surf brand wanted to kick off the launch with a huge bang. Cashmere Agency activated a star-studded launch party atop DTLA’s tallest skyscraper, garnering an overwhelming media response. We also secured exclusive features with some of the world’s leading women’s fashion sites, including Elle and WWD.

For Neff’s limited edition capsule line, Neff x The Simpsons, we were enlisted to position the collection as a streetwear scene must-buy using both online and offline channels. We bolstered The Simpsons-themed tastemaker event at Universal Studios, which was attended by celebrities, influencers, and key members of the press. We also tied in a fresh, young influencer to the campaign by partnering Complex with tastemaker Jaden Smith, who modeled the collection online in an exclusive video. Through our efforts, Neff x The Simpsons received an overwhelming amount of coverage.

Jhene Aiko | Soul of Summer Collection

Jhene Aiko | Soul of Summer Collection

Neff & The Simpsons Featuring Jaden Smith

Neff & The Simpsons Featuring Jaden Smith

Jhené Aiko modeling the Neff x Jhené Aiko Hamsa Circle Goddess cropped tank tee

Jhené Aiko modeling the Neff x Jhené Aiko Hamsa Circle Goddess cropped tank tee

Jhené Aiko modeling a lace crochet maxi dress from her Soul of Summer collection

Jhené Aiko modeling a lace crochet maxi dress from her Soul of Summer collection

Jhené Aiko sporting the Neff x Jhené Aiko Moon Phase tee

Jhené Aiko sporting the Neff x Jhené Aiko Moon Phase tee

Jhené Aiko modeling the Mystical Flower macrame racerback tank

Jhené Aiko modeling the Mystical Flower macrame racerback tank

Jhené Aiko wearing the Souled Out Goddess cropped tank top

Jhené Aiko wearing the Souled Out Goddess cropped tank top

Items from the Neff x The Simpsons capsule collection

Items from the Neff x The Simpsons capsule collection

Jaden Smith modeling streetwear from Neff x The Simpsons

Jaden Smith modeling streetwear from Neff x The Simpsons

Jaden Smith modeling items from the Neff x The Simpsons capsule line

Jaden Smith modeling items from the Neff x The Simpsons capsule line

Jaden Smith wearing the Neff x The Simpsons Trouble Maker flannel shirt

Jaden Smith wearing the Neff x The Simpsons Trouble Maker flannel shirt

Jaden sporting the Neff x The Simpsons Unruly crew neck sweatshirt

Jaden sporting the Neff x The Simpsons Unruly crew neck sweatshirt

Founder Trevor Wayne wearing a piece from the Neff x The Simpsons capsule line

Founder Trevor Wayne wearing a piece from the Neff x The Simpsons capsule line

Founder Trevor Wayne wearing a piece from the Neff x The Simpsons capsule line

Founder Trevor Wayne wearing a piece from the Neff x The Simpsons capsule line