Overstock.com was looking to continue their reign as a long-time leader in the online retail space by expanding their target audience to include multicultural millennials. Acknowledging the buying power of this market, Overstock.com sought out Cashmere Agency for a creative and strategic solution.
Cashmere came up with The Good Good campaign, a 360-campaign that utilized multiple touch points, including TV, music, online video, social media, ecommerce, digital, and traditional media outlets. We produced and launched a nationwide commercial featuring Snoop Lion and his family, which aired both online and offline, as well as a music video for the theme song of the campaign, “The Good Good.”
Digitally, we launched giveaways across all social media platforms, and executed a social media strategy that would introduce Snoop’s fans to Overstock.com. We also built out the SnooperMarket, a curated marketplace featuring products from Snoop and his family, as well as exclusive Snoop-branded merchandise.
The Good Good - Snoop Lion’s Den
Snoop Lion - “The Good Good” (Official Music Video)