They say that a star is born everyday but that would be an understatement to describe our rockstar PR Manager Bree Jones. The way that Bree is able to move the stars themselves to get a task accomplished, you would think that there was another Big Bang. The Black Public Relations Society of Los Angeles, or BPRSLA, has recently taken notice and decided to give Bree her very own Member Spotlight! As one of the nation’s foremost organizations for Black publicists around the country, The National Black Public Relations Society has been an advocate for African-American PR practitioners since 1987.
Below is a transcript of the Member Spotlight interview featured in the BPRSLA’s newsletter and if you’d like to get involved with the organization, head over to their website for more information.
Current position/company or field?
I am a Public Relations Manager at Cashmere Agency – a multicultural entertainment and lifestyle agency in Playa Vista, CA.
Where were you born and raised?
Which college do you attend and what is your major?
I went to USC and majored in Public Relations at The Annenberg School for Communication and Journalism. I also minored in French.
What do you love most about PR?
What I love most about PR is the endless creativity in finding out of the box ideas to move the needle and seeing these ideas translate into successful campaigns. I also enjoy the ability to use the skills of communication to impact the masses, create awareness and generate relevance for clients and their initiatives. Particularly at Cashmere, we focus on projects that target the millennial multicultural audience. As a black female millennial, it’s rewarding to work on campaigns that target my own demographic, champion diversity and continue to catapult inclusivity into the mainstream.
What kind of work are you most passionate about?
I enjoy working on lifestyle, music and entertainment initiatives for brands. I am passionate about projects that challenge me to be more creative and force me out of my comfort zone to grow professionally.
First job in the business?
I had internships throughout college but my first official job out of college was at Cashmere Agency as a Public Relations Coordinator.
Best advice you’ve ever received?
It’s PR not the ER 🙂 Everything will work out.
Skills you’ve discovered have been the most useful in your field?
Always over-communicate to clients and ask questions if you’re not clear. Follow your intuition. It’s also useful to work cross-departmentally to utilize all resources — you never know what you may learn and it’s always great to have a fresh perspective!
Why did you join BPRS-LA?
I joined BPRS-LA to connect and be inspired by like minds and faces in the PR and communication industries. I love hearing about the professional journeys and stories as to how professionals got to where they are today. Considering that minority representation in entertainment and PR as a whole is slim, BPRS-LA provides a great forum of mentorship and prepares our community for opportunities in the field where we can all learn, prosper and grow.