Cashmere Wins Two Excellence in Multicultural Marketing Awards
After we thought 2019 couldn’t get any better, we are excited and proud to announce that Cashmere was just announced as the recipient of two Excellence in Multicultural Marketing Awards (EMMA) for the National Association for Multi-ethnicity in Communications (NAMIC). The competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Latinx, LGBTQ, disabilities communities and other market segments.
We were awarded under the Integrated Marketing Campaigns category for our work with longtime client TBS for Season Two of “The Last O.G.” As a quick catch up, the show stars and chronicles Tracy Morgan (Trey) and Tiffany Haddish (Shay) after Trey returns to a gentrified Brooklyn after spending 20 years in jail.
Additionally, we were awarded for social media work for TBS’ The Bigger Picture Instagram Live campaign where we secured key talent and influencers to talk about the show’s compelling themes post-episodically to drive further tune-in and additional fan chatter.
It’s moments like this that make us proud to be part of the tapestry that champions diversity and pushes the narrative of being “culture first” to organically connect to audiences digitally, socially and creatively.
Shout out to our client TBS for the nomination and other collaborative agency partners for allowing for this amazing opportunity!