Cashmere Teams Up With Universal For #UsFirst
Over the weekend, more than 800 mostly African-American celebrities, influencers and media in Atlanta, Los Angeles and New York were among the first to see Jordan Peele’s newest nightmare US. As part of the #USFirst screening program, an initiative created to give influential audiences a first-look at Jordan’s highly anticipated film, that coincided with the SXSW premiere in Austin. The three screenings ignited social media chatter and filled audiences social feeds throughout the night creating FOMO and resulting in #USFirst trending on Twitter!! When guests arrived at the screenings they were all gifted a commemorative fan art piece inspired by the film, setting the tone for a special night. Prior to each screening, attendees were able to step into a custom doppelganger booth where they were able to come face-to-face with the tethered version of themselves.