As the Director of Social, Kyle Dineen oversees all social media campaigns for Cashmere's clients such as Jack In The Box, SheaMoisture, TNT, FX, Netflix, Amazon, Diageo, adidas, Sony Pictures and many more. Kyle focuses on creative and culturally relevant social campaigns that are driven by strategy, insights, content production, and reaching new audiences with unique social voices and community management. Kyle has spent the last 8 years at Cashmere developing and executing 360 marketing campaigns that include social media marketing, video production, event management, influencer campaign execution, and overall brand strategy.
Before Cashmere, Kyle was the Marketing Director of fashion company Kallusive at the beginning of the social media marketing era. He helped developed social strategies for the brand that led to major distribution deals both nationally and internationally. He also helped successfully launch the brand into various industries such as skate, dance, and hip hop. During his free time, Kyle runs a community empowerment non-profit organization called Eayikes, helping youth and young adults develop empathy and connection to the world around them. Kyle also enjoys cooking, hosting dinner parties, DJing local events and attending lots of concerts and festivals.