Director, creative strategy
As the Director of Creative Strategy, Jesse Nicely generates unique campaigns and creative experiences for new and existing clients. He works relentlessly to present innovative and original ideas to help global brands authentically reach their multicultural millennial target demographic. Jesse’s creativity has lead Cashmere Agency to produce campaigns for top brands, including Post Cereal, Reed’s Ginger Brew, Happy Socks, Eat24 and the AIDS Healthcare Foundation.
Jesse began his career in NYC, shortly after earning a double major in Psychology and Journalism from New York University. He earned the title of Managing Editor at famed culture publication Frank151. Expanding the magazine’s global presence, Jesse was a key component to launching its French edition and in the creation of Frank’s Chop Shop, a brand extension that served as both barbershop and destination retail location in NYC’s Lower East Side. Returning to his home of sunny California, Jesse became the Editor-In-Chief of Toyota’s Scion Magazine, while also providing creative and strategic guidance on experiential marketing projects, such as the Scion Route Film Tour. He eventually joined Dentsu America, the US subsidiary of Japan’s largest advertising agency, as a Strategic Planner working with American Licorice, Bandai, Chandon, Famima, Fujitsu, Nissin and Union Bank.
When not busy with work, Jesse enjoys consuming vast amounts of pop culture, researching conspiracy theories, artisanal root beer and conducting abstract thought experiments.