Coulrophobics watch out because Stephen King’s iconic horror film, It, has made it’s way back to Hollywood 27 years later and influencers cannot get enough of it! In celebration of the murderous clown creeping his way back to our screens, tastemakers celebrated in true Los Angles fashion with inspired art galleries, exclusive branded swag, and of course a VIP Screening and after party. It will definitely be the perfect movie to get you scary movie buffs in the Halloween spirit!
Here were some of the cool events and campaigns we saw around the film:
- An art gallery event at Gallery 1988 featured artists’ own renditions of the cast and the infamous Pennywise the clown
- A gifting campaign which included a newly branded IT novel and custom IT pins
- A early VIP screening of IT including an afterparty
We can’t wait to see IT this weekend. Comment below if you’ll be attending also!