Our expertise in multicultural marketing and our particular understanding of the African-American audience meant we were the perfect choice to create buzz and drive engagement around Get Out. To accomplish this, we developed a series of screenings, strategic partnerships, and event activations.
Highlights of the campaign included screenings hosted by Chance The Rapper and Snoop Dogg, followed by Q&As with the cast. Both were attended by celebrities, influencers, and press. During Grammy weekend, we partnered with underground event series Party In My Living Room to bring the Armitage house to life. The film debuted at No. 1 earning more than 100M at the box office — making history as the first feature film to do so with an African-American writer-director.