Executive Team

  • ted_green

    Ted Chung

    Chairman, Founder

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    Ted Chung
    Chairman, Founder

    Mr. Chung has been the lead visionary at the Cashmere Agency, the premiere online marketing company, for eight years. Under his direction, Cashmere Agency has accumulated clients such as Electronic Arts, Disney Mobile, Chrysler, Comcast, Vivendi Universal, Anheusur-Busch, Pepsi, and Smirnoff. Mr. Chung oversees creative internet campaigns and advertising strategies that show Fortune 500 companies how to integrate youth culture into their brand communications.

    Mr. Chung has been an invited guest speaker on international youth culture at Harvard University, Babson School of Business, and the Directors Guild of America Music for Film & TV Conference. He has consulted and interviewed on the subject of youth lifestyle and commerce for the Wall Street Journal, CNN, XXL, and VIBE.

    Mr. Chung graduated from the Wharton School of Business with a specialization in Entertainment Marketing. He believes that international-brand companies are going to successfully grow over the next few years by proactively translating their investments of product development and talent in the digital, multi-cultural, and lifestyle-driven arenas.

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  • seung_green

    Seung Chung

    President

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    Seung Chung
    President

    As President of Cashmere Agency, Seung Chung has been instrumental in the company’s growth from “a guerilla marketing company focused primarily on word of mouth,” to its current incarnation as a leading digital marketing operation. Having been with Cashmere since its humble foundations in 2003, Seung immediately inherited great responsibility. Forming the company with his cousin Ted Chung, his starting role was Head of Business Development and Operations. This effectively meant overseeing all marketing campaigns that the burgeoning company was commissioned to run.

    One early, notable success story for Seung was the company’s alignment with prolific video game developer, EA. Having established a trusted reputation in the field of music consultancy through Cashmere’s collective musical rolodex, the company was awarded the opportunity to coordinate the soundtrack for EA Sports’ latest NBA Live release. Rising to the occasion, Seung and his fellow Cashmere staff assembled what became the highest selling video game soundtrack to date. This incredible feat was even noted by the Recording Industry Association of America, who awarded the soundtrack with a Platinum plaque in recognition of sales exceeding one million units.

    Since that early breakthrough, Cashmere has been enlisted to work on numerous high-profile campaigns. Seung himself has a long list of highlights, including further work in the realm of video games. This includes a highly successful partnership with the studio NAMCO, responsible for the world renowned Tekken video game series. Cashmere was responsible for the digital marketing campaign for Tekken’s latest entry, Tekken Tag Tournament 2. This campaign saw Cashmere pair the hit “beat ‘em up” with another notable client – Hip-Hop legend, Snoop Dogg. Cashmere created several pieces of original content starring Snoop and promoting the Tekken Tag Tournament 2 release. This included the anthemic single “Knocc Em Down,” recorded by Snoop and created exclusively to promote the game. An accompanying music video, featuring prominent in-game footage, has since amassed over 250,000 views on Snoop’s own WestFestTV channel on YouTube.

    Just as its staff has expanded from four to approximately forty, so has Cashmere’s scope. Beyond video games, the company has been sought out by global clothing institutions like adidas; TV network staples like Style; rising movie studios like Relativity Media; and even exciting new digital applications such as LINE. It is Seung’s responsibility to ensure that such healthy expansion continues. He is critical to all areas of internal organization, and managing all processes that have resulted in the outstanding campaigns above. Just as he has proved irreplaceable in all of the companys workings to date, Seung will continue to be a driving force behind Cashmere Agency and its output for the foreseeable future.

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  • ryan_green

    Ryan Ford

    Exec. Vice President/Chief Creative Officer

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    Ryan Ford
    Executive Vice President/Chief Creative Officer

    Ryan Ford was always destined for a career within the music industry. At just twelve years old, the young Hip-Hop supporter began DJing on a local radio station in his hometown of Des Moines, Iowa. The popularity of his weekly broadcast quickly earned Ryan credibility as a growing expert in the music and culture of the genre.  Continuing to expand this knowledge over time, Ryan’s prowess has taken him from the Iowa airwaves to a critical role at one of the most influential music publications ever. He has since graduated to the position of Vice President at digital marketing authority Cashmere Agency. His work driven by an unrivaled passion for beats and rhymes, Ryan withstands as one of the most multi-faceted talents in the business.

    During his college years, Ryan flirted with another love: football. When he was accepted into the University of Kansas in 1995 it was as a football player for University team, the Jayhawks. Music, however, remained an unfulfilled calling. He eventually transferred to the University of Iowa, where Hip-Hop again became his focus. His expertise earned him a role at the university radio station as Urban Music Director. While juggling the responsibilities inherent to that title, Ryan interned for the Iowa Bystander. The historic publication holds the distinction of being the oldest Black newspaper west of the Mississippi. The experience gleaned at the Bystander equipped Ryan with the skills necessary to depart Iowa with a BA in Journalism.

    Eager to continue advancing, Ryan moved to Los Angeles to pursue a Master’s degree in African-American Studies at UCLA. He also held a focus area in Ethnomusicology. Upon arrival in California, Ryan quickly gained an esteemed reputation as a freelance journalist, naturally specializing in the field of music. His writing was sought by numerous high-profile publications, including the oft-touted Hip-Hop ‘Bible,’ The Source.  Upon his graduation, he was eventually hired as the magazines West Coast Correspondent. Ryan then determinedly climbed the masthead until finally landing the role of Executive Editor.

    Ryan interviewed hundreds of artists, executives, politicians, activists and celebrities during his time with The Source. In addition to playing a pivotal role in the construction and content of every issue, Ryan penned numerous cover features for the publication. These including luminaries like Ice Cube, and another icon that he would soon work with in a different capacity, Snoop Dogg. His tenure at The Source meant that Ryan’s input was even sought by major television networks. He made several on-camera contributions to the E! Channel programs True Hollywood Story: Snoop Dogg and True Hollywood Story: Hip-Hop Wives.

    After accomplishing all that he hoped to as a music journalist, Ryan amicably parted ways with The Source. He was then recruited by the Cashmere Agency, one of the entertainment industry’s premier lifestyle marketing agencies. Ryan came aboard with lofty expectations, and ascended to the role of Vice President. In this capacity, Ryan oversees all creative and communication strategies. He is now renowned as the foremost creative mind at the company, building out many of the companies most successful programs and campaigns. He constantly works to identify and integrate the changing dynamics between brands and young consumers. In addition, Ryan has been an essential point of contact for Cashmere Agency’s growing list of clients. This formidable line-up of clients includes Captiol Records, the E! Channel, Warner Bros. Studios, Pepsi, RedBull, Numark/Akai, EA, Def Jam, Adidas, and HBO.

    One client that Ryan works most closely with is his former cover story subject, Hip-Hop icon Snoop Dogg. Cashmere has redefined the legendary MC as one of the most tech-savvy artists in the world today. Through their creative campaigns and consistent stream of unique digital content, Cashmere has made Snoop’s Twitter page the definitive hub for all related content. Ryan’s dedication to providing fans an interactive Snoop Dogg experience has helped take the esteemed rapper to over ten million online followers. The number continues to grow at what is an astonishing pace.

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  • rona_green

    Rona Mercado

    Vice President, Client Services and Marketing

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    Rona Mercado
    Vice President, Client Services and Marketing

    “My work has always been driven by a passion for satisfying my clients,” says Rona Mercado of her storied career. As the Vice President of Cashmere Agency, the enthusiastic executive has collaborated with internationally recognized entities like MTV; Disney; Paramount Pictures, and Interscope Records. Working alongside their respective staffs, Rona has spearheaded and overseen online campaigns that help these notable companies reach various crucial demographics.

    Beginning her career at a thriving independent label, Rona’s attuned knowledge of their rosters strengths quickly broadened her prospects. One early, successful initiative saw her place music videos from the label’s artists on a monthly media compilation. As her network expanded through her visible efforts in the L.A. music scene, so did the projects distribution list. This newfound attention brought the label and their artists fresh prominence, and Rona was soon consulting on marketing campaigns for feature films and television series.

    Her strengths growing, Rona then founded the digital marketing company Cashmere Agency alongside fellow industry executives, Ted and Seung Chung. A pivotal turning point in her career came when Cashmere was sought to market the Scarface video game by Vivendi Universal. Rona ingeniously utilized her burgeoning list of contacts, casting elite Hip-Hop tastemakers in the game as speaking characters. Artists integrated into the game included Pitbull; Krayzie Bone from Bone Thugs N Harmony, and several national DJ’s, all of whom helped spread awareness of the game’s launch in interviews and over the airwaves. This sort of promotion was essential given the game’s release in a pre-Twitter marketplace. Impressively, Rona also managed to secure over one million dollars in in-game product placement – a record at the time of facilitation.

    Now overseeing all marketing efforts at Cashmere, Rona’s creativity helps corporations reach people of all interests in the pivotal 12 – 34 age bracket. As Cashmere’s staff has expanded so has its multicultural influences. Rona now stands at the forefront of a diverse company with a wide array of abilities. Specializing in innovation and execution, she is still in awe of what the company’s achieved since its inception. “We work with global icons,” she notes, referencing veteran client and international superstar, Snoop Dogg. Her plans now are to initiate campaigns on a grander scale, with intentions of marketing to audiences worldwide. Ultimately, she has the ambition, work ethic, and team to make this a reality.

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  • people-05

    Nick Adler

    Vice President, Business Development

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    Nick Adler
    Vice President, Business Development

    Nicholas Adler is the VP of Business Development at Cashmere Agency. Nicholas’ core responsibilities at Cashmere include pursuing major endorsement deals and licensing opportunities, and developing creative campaigns for the company’s surging list of clients. He specializes in aligning new and familiar brands with his team at Cashmere, resulting in innovative online content.

    One of Nicholas’ many successful partnerships includes pairing entertainment icon and longtime client Snoop Dogg with global sportswear brand, Adidas. Through Nick’s strategic development, what initially began as a lone commercial appearance blossomed into Snoop being named as one of the lines international ambassadors. Snoop has since appeared in numerous Adidas viral videos, commercials, and tours, and is credited for bringing renewed prominence to the veteran brand.

    Prior to joining Cashmere, Nicholas began his career in his native New York City as an attorney.  At twenty-one years old, while still enrolled in New York Law School, he co-founded the Woodstock Film Festival. The festival currently withstands as one of the finest operating in the United States, and served as an early indication of his ambition and sensibility.

    After honing his skills in the legal realm, Nicholas eventually made the transition into television production. He swiftly established himself as a rising figure at major TV network, E! Entertainment. Nick would ultimately go on to produce several of the networks highest rated series, including the ratings hit, “Snoop Dogg’s Father Hood” It was here that Nick would build the foundations of his longstanding and fruitful working relationship with “Tha Doggfather.”

    While working in television Nick began developing an attuned knowledge of branding for talent. He soon secured several notable branding partnerships, which prompted Cashmere Agency and Stampede Management founder, Ted Chung, to take notice. His role with Cashmere has proven pivotal in taking the aforementioned Snoop Dogg from international recording star to a social media pioneer. With online recognition that rivals Lady GaGa and Justin Bieber, Nick’s stewardship has made Snoop a thriving new media brand. Nick’s expertise culminated with him being nominated by Social Media Week’s Social 25.

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  • people-06

    Brianne Pins

    Director, Public Relations

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    Brianne Pins
    Director, Public Relations

    As the Director of Public Relations at Cashmere Agency, Brianne’s wealth of experience encompasses an attuned knowledge of the entertainment, technology, consumer, and corporate arenas. A native of Des Moines, Iowa, a sporadic move to Los Angeles ultimately equipped her with the impressively varied skill set that she utilizes daily at Cashmere.

    Initially beginning her career in California as an Account Executive with The Rogers Group, Brianne began her tenure focusing on consumer, health care, and public education campaigns. Almost immediately summoned to working with top-tier brands, Brianne worked extensively on media relations and strategic communications for names as recognizable as Kellogg’s. This included national media promotions to support their “Smart Start, Healthy Heart” initiative.

    Brianne eventually transitioned out of her role with The Rogers Group and into a role that would more clearly define her entrance into the entertainment industry. As an Account Supervisor at the notable 5WPR, her list of clients grew to include talent as renowned as Ice Cube, Snoop Dogg, and prolific producer and filmmaker Quincy “QD3” Jones III. Fulfilling a passion of working with music, Brianne was instrumental in 5WPR’s strategic media outreach programs for product and new artist launches.

    She followed this impressive role with a managerial position at the thriving Myspace Music. As the Communications Manger for the burgeoning social hub, Brianne was key in widely publicizing the company’s consumer and business offerings across the print, TV, radio, and online spectrums. She also excelled in securing placements for much of Myspace Music’s exclusive content, which included album premieres, interviews, and live events.

    Having established herself as an unrivaled entertainment PR professional, Brianne aligned with premier digital marketing company, Cashmere Agency. Her role here has expanded to include strategic communication with the likes of Red Bull, Interscope, Universal Music Group, E! Network, and numerous others. In addition to maintaining strong professional relationships with these companies, Brianne personally oversees and executes exhaustive PR campaigns for them.

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  • people-07

    Jesse Nicely

    Director of Creative Strategy

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    Jesse Nicely
    Director of Creative Strategy

    With a vast and varied collection of professional experiences, Jesse Nicely is considered (by some) an expert in forging a non-traditional career path.

    This Los Angeles native was drawn to New York City, where he would attend NYU, earning a double major in Psychology and Journalism. Soon after graduation, he found himself working as Sales Manager for a French audio/visual equipment manufacturer. With bigger plans in mind, Jesse made the leap to entrepreneur, co-founding NYC-based luxury hat maker Still Life. Through a string of events too complicated to explain in a brief bio, he ended up becoming Managing Editor of the verge culture publication Frank151.

    Expanding the brands global presence, he was a key component to launching their French edition, and the creation of Frank’s Chop Shop, a brand extension that served as both barbershop and destination retail location in New York’s Lower East Side. It was during this period, he also started the underground zine publishing company Independentertainmenterprises.

    After 10 years of enduring freezing cold winters Jesse parted ways with NYC, returning west to the Golden State. There he would become Editor-In-Chief of Toyota’s Scion Magazine, while also providing creative and strategic guidance on experiential marketing projects such as the Scion Route Film Tour. During this time, Nicely also remained active as Editor-at-Large for Frank151, continuing to help guide the publication while opening their Los Angeles office and working on the launch of their webcasting operation and website re-design integrating a proprietary social network.

    In Fall 2008, Jesse would join Dentsu America, the U.S. subsidiary of Japan’s largest advertising agency. Starting off as a Copywriter, he would soon be promoted to head up Strategic Planning for the Los Angeles’ office. Working across a range of formats including interactive, print, radio and television, he would contribute cultural insights and creative concepts to clients that included American Licorice, Bandai, Chandon, Famima, Fujitsu, Nissin and Union Bank.

    Starting in 2012, Nicely would make the move and join the team at Stampede Management / Cashmere Agency. When not busy with work, he enjoys consuming vast amounts of pop culture, researching conspiracy theories on the Internet, boltless industrial shelving, artisanal root beer, and conducting abstract thought experiments.

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  • people-08

    Ian Mallitz

    Head Of Production

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    Ian Mallitz
    Head of Production

    Born and raised in Philadelphia, Pennsylvania, Ian Mallitz has been working in the entertainment industry for close to 15 years. He began his career as a tour manager and large scale music festival producer for both national and internationally touring music acts. Ian later turned his attention to the worlds of television and feature film production.
    Ian has worked in house for major television networks including MTV, VH1, Comedy Central and NBC Universal. Ian has also traveled the globe creating and producing original television content for networks including CBS, Discovery, History and A&E. In 2011, Ian spent three months in Romania shooting a full length, behind the scenes documentary on the making of the History Channel’s Emmy award winning mini series, Hatfields & McCoys. He has also co-produced and shot multiple award winning documentaries as well as acted as Assistant Director on several independent feature films.

    As Head Of Production at Cashmere Agency, Ian is responsible for overseeing all creative visual content associated with Cashmere and their clients. Working closely with third party media outlets such as YouTube, ComplexTV and Maker Studios, Ian’s department thrives on developing, creating and releasing the very best (and individually contoured) video content. His team focuses on weekly web series, music videos, visual case studies, commercial campaigns and specific event recaps.

    Whether it’s Snoop Dogg’s weekly “GGN” YouTube series or an Eddie Murphy music video, Ian approaches each and every project with an extremely enthusiastic level of excitement and tenacity. Grounded and consistently fueled by the notions of teamwork and shared responsibility, Ian credits the success of the Cashmere Video Department’s recent work to the shared visions brought to fruition by his talented team members.

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  • people-09

    Andreis Costa

    Art Director

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    Andreis Costa
    Art Director

    Born and raised in Downtown Manhattan, New York Andreis Costa has been working in the
    entertainment industry for close to 10 years. Raised in a artist family where art, music, and imagination fueled his upbringing. With a sensability that bridges the gap between fine and commercial art Andreis has worked for some of the biggest names in Music and entertainment.

    In 2005 Andreis opened a boutique design studio in Chinatown, New York and got his chops designing merchandise and album art for some of the more popular names in Hip Hop. In 2009 Andreis took a position working for NBC Universal designing advertising collateral for major motion pictures which moved him to Los Angeles. Soon after Andreis began working as a production designer in film and television and found himself following a natural path towards commercial art direction.

    Andreis has directed numerous projects for clients such as MTV, Spin, Universal Pictures, Warner Bros., Rolling Stone, and has worked with celebrated talent such as Kanye West, The Cool Kids, Chromeo, Harry Fraud to name a few.

    As Art Director at Cashmere Agency, Andreis is responsible for overseeing all creative visual content associated with Cashmere and their clients. As Art Director Andreis works with Cashmere’s team of creatives to manifest original material for a multitude of commercial campaigns.

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