In this installment of Cashmere’s Quick Hits, we bring to you stories of: digital ad-fraud, trouble for the American auto industry, and eSports!
Google, White Ops Uncover Massive Digital Ad-Fraud Scheme
The U.S. Department of Justice on Tuesday announced the indictment of two people from Kazakhstan and six Russian nationals for alleged involvement in a digital advertising fraud scheme worth millions.
In one scheme that occurred between December 2015 and October 2018, defendants allegedly used malware-infected computers to run automated ad-fraud schemes without users’ knowledge or consent. The malware hit more than 1.7 million computers and resulted in $29 million in payments for fake digital ads.
GM To Cut Up To 14,000 Jobs And Close Plants In North America
General Motors will cut up to 14,000 workers in North America and put five plants up for possible closure as it abandons many of its car models and restructures to cut costs and focus more on autonomous and electric vehicles.The reduction includes about 8,000 white-collar employees, or 15 percent of GM’s North American white-collar workforce. Some will take buyouts while others will be laid off.
Why Branding And Influencers Have Taken The Center Stage In eSports
There are over 2 billion gamers in the world, but only 5% of all online viewing is esports related. Adding to the interest are predictions that media rights will blossom as they have in traditional sports. Goldman Sachs predicts that media sales will grow from 15% of total revenue to 40%. This expansion in media sales will no doubt lead to increased demand for advertisements and product placement, making branding deals critical as esports expands.