Holiday ad spending down, Amazon shattering records, and the biggest brand fails of 2018? Check out this week’s Cashmere Quick Hits brought to you by our Strategy team!
Holiday Spending By Retailers Falls 4%, ‘Online’ Continues To Boom
Ad spending by U.S. retailers declined 4% in the lead-up to the 2018 holiday shopping season, according to estimates released this week by Standard Media Index.The data, which is derived from SMI’s AccuTV database, and presumably represents only TV ad spending, is for the months of October and November 2018 vs. the same months in 2017.
Source: Media Post
Amazon announces a record-breaking holiday, tens of millions of new Prime Subscribers
Amazon had another record-breaking holiday season, the retailer announced this morning. The company says it added “tens of millions” of people who signed up for Prime memberships, both paid and on a trial basis. Its worldwide customers also shopped and ordered more items than ever before, including “millions more Amazon devices” compared with this time last year. The device best-sellers, as on Black Friday, again included Amazon Echo speakers and Fire TV.
Source: Tech Crunch
10 BIGGEST BRAND FAILS OF 2018
Tone-deaf ads and racist tweets and taglines—many brands have yet to master the simplest rule of marketing: Don’t piss people off. Here are some of the biggest mistakes marketers made in ads, products, public comments and internal operations this year.