WB – Kong: Skull Island

Cashmere Agency worked with Warner Brothers to execute a multicultural PR campaign in order to increase awareness and garner media coverage for Kong: Skull Island. Our team developed targeted angles to reach target audiences through effective, organic media placements.

Cashmere Agency worked with Warner Brothers to execute a multicultural PR campaign in order to increase awareness and garner media coverage for Kong: Skull Island. Our team developed targeted angles to reach target audiences through effective, organic media placements. We facilitated creative and thoughtful features utilizing the cast, including Samuel L. Jackson.

To bring the film’s narrative to life, our team worked on a private screening of the film at the Ace Hotel in downtown Los Angeles. The screening drew influencers and top journalists, and generated buzz around the film’s collaboration with record producer and DJ Young Guru.

In addition to the PR campaign, we led a grassroots street team campaign in Miami during Art Basel 2016. We used limited edition t-shirts and pins to engage with the audience.

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