WB – IT

In order to maximize multicultural engagement around IT, Warner Bros. Pictures tapped Cashmere Agency to create and execute a comprehensive influencer marketing campaign.

In order to maximize multicultural engagement around IT, Warner Bros. Pictures tapped Cashmere Agency to create and execute a comprehensive influencer marketing campaign. We partnered with hand-picked influencers to champion the film on social media, authenticating it to our target audience and generating huge buzz.

Our multicultural PR campaign was designed to support and supplement WB’s PR efforts. We curated an invite list of influencers for Warner Bros. promotional events. We also developed an exclusive influencer gifting campaign to drive social posting. IT went on to break records for a September opening weekend.

  • IT generated $123MM+ in its opening weekend
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