UNIVERSAL – Split

Universal Pictures looked to us to make a big digital impact, building anticipation for the release of their new film by M. Night Shyamalan, Split.

Universal Pictures looked to us to make a big digital impact, building anticipation for the release of their new film by M. Night Shyamalan, Split.

Our team organized and executed influencer-hosted promotional screenings of the feature film in high-impact locations: Los Angeles and New York. Our team handled all the pre-production, serviced the event, fielded photos, and secured high-impression posts from influencers, attendees, and press — generating over 15.1 million impressions and 31K engagements. Angela Simmons, Miss Diddy, Travie McCoy, Jessica Lesaca, BlogXilla, Baller Alert, Uptown Magazine, and Global Grind were just a few of the exclusive guests and publications in attendance.

The film was a huge success, grossing twice as much in its opening weekend as initially anticipated, topping the box office.

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