UBEREATS – #UBERICECREAM

UberEats was looking for a way to create an even bigger splash by generating authentic conversations amongst followers of influencers and tastemakers.

Entering the third year of their popular #UberIceCream promotion, UberEats was looking for a way to create an even bigger splash by generating authentic conversations amongst followers of influencers and tastemakers. Cashmere’s response? We put together an epic pizza party and ice cream social at L.A.’s hottest new pizzeria/music venue — Delicious Pizza. Designing the exclusive event from the ground up, Cashmere secured performances from musicians Just Blaze, Burns, and Casey Veggies. Programming the venue with engaging, integrated social touch points ensured that the event created a lift in social conversations around the brand and generated massive amounts of content and sharing by those in attendance.

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