PAYPAL – After Hours

As the presenting sponsor of the popular Outside Lands Music Festival, PayPal wanted to make sure that their brand’s involvement was part of the conversation on social.

As the presenting sponsor of the popular Outside Lands Music Festival, PayPal wanted to make sure that their brand’s involvement was part of the conversation on social. We created an exclusive after-party event, hosted by PayPal and influential top-tier music talent, guaranteeing online buzz from the crowd of Outside Lands’ attendees. The ticket to the event? The PayPal app and social sharing—driving attendees to mention the event and PayPal on their own social media profiles, leading a conversation that increased awareness around the brand and their role in making Outside Lands one of the season’s standout festivals.

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