Netflix – Orange Is The New Black

The campaign behind the launch of Orange Is The New Black targeted niche entertainment, LGBT, women’s interest, Hispanic and African-American press to establish unique and top tier media partnerships for the show.

The campaign behind the launch of Orange Is The New Black targeted niche entertainment, LGBT, women’s interest, Hispanic and African-American press to establish unique and top tier media partnerships for the show. A multifaceted approach was implemented to ensure creative coverage and extend campaign reach to resonate with both new and old fans.

  • Created unique editorial opportunities outside of traditional coverage
  • Provided strategic recommendations for the unveiling of the first ever OITNB app to create a great splash in the technology, entertainment, and consumer markets
  • Announced the OITNB “Crazy Pyes” domestic food truck tour in Los Angeles and New York, targeting entertainment and food press
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