iHeartRadio Music Awards

TBS activated Cashmere Agency to assist with the 2017 iHeartRadio Music Awards and the inaugural red carpet “Social Hotspot” in Los Angeles, CA.

TBS activated Cashmere Agency to assist with the 2017 iHeartRadio Music Awards and the inaugural red carpet “Social Hotspot” in Los Angeles, CA. This specially designed activation area, complete with a 360° ultimate selfie station and fun interactive beat-making music machine, attracted participation from high profile celebrities such as Heidi Klum, Jason Derulo, The Chainsmokers, and many more.

We enlisted influencers Christina Milian and Karen Civil to co-host the Social Hotspot and increase social exposure. The interviews they captured were pushed to @TBSNetwork as well as their respective social feeds to further amplify and promote the awards. We also commissioned photographer Gunner Stahl and micro-influencers Jasmine Luv, Khadi Don, and Kovas to be a part of the action.

The activation was a huge success receiving:

  • 1.9M Twitter impressions
  • 5.8M Facebook impressions
  • 6.1M Instagram impressions
See More