Deleón

The DeLéon 100 influencers were assembled to celebrate culture-creators who aren’t afraid to push the envelope. With a reputation for developing high quality social assets, Cashmere Agency was brought on to make the most of this ambitious and innovative campaign.

The DeLéon 100 influencers were assembled to celebrate culture-creators who aren’t afraid to push the envelope. With a reputation for developing high quality social assets, Cashmere Agency was brought on to make the most of this ambitious and innovative campaign.

We organized and executed a photo shoot and social content capture event using highly followed influencers from the DeLéon 100 campaign — Teyana Taylor, Dave East, and Vic Mensa. To ensure maximum influence we provided these key players with social playbooks, and we captured a variety of unique content on-set to be developed as future assets.

We also curated press articles around the event, including a Billboard.com editorial from Sean “Diddy” Combs honoring the influencers and what the campaign represents — fearlessly going after what you want.

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