AOL Inc.

When iconic brand Aol needed to shift the perception around its brand, creating a conversation that moved their positioning from staid tech conglomerate to progressive tech/media brand relevant to an audience of millennial consumers, they turned to Cashmere Agency.

When iconic brand Aol needed to shift the perception around its brand, creating a conversation that moved their positioning from staid tech conglomerate to progressive tech/media brand relevant to an audience of millennial consumers, they turned to Cashmere Agency. Creating a full social strategy, we developed a new persona, voice, and tone for the brand on social media, reinvigorating the conversation around Aol Inc, and generating a 1000% increase in followers and social engagement across Facebook, Twitter, and Instagram.

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