A&E – LA Burning

Twenty-five years has passed since the Los Angeles riots shook the nation. A&E worked with Cashmere Agency to develop a cohesive social media strategy to boost tune-in for the premiere of the John Singleton-produced documentary.

Twenty-five years has passed since the Los Angeles riots shook the nation. A&E worked with Cashmere Agency to develop a cohesive social media strategy to boost tune-in for the premiere of the John Singleton-produced documentary.

The online community loved the documentary-style assets we created, with our top performing Twitter post featuring an over-the-shoulder shot of cops fending off an angry mob. In order to fan the engagement flames, we facilitated live tweeting for the premiere of both east and west coast airings.

Organic Impressions:

  • Facebook: +901k
  • Twitter: +227k
  • Instagram: +163k
See More