Understanding the ALS #IceBucketChallenge

Ice Bucket ChallengeWe've seen multiple videos from our favorite celebrities, influencers and more participating and nominating others to join the "Ice Bucket Challenge." From this chatter, the challenge has become a viral sensation with millions of viewers cumulatively, raising over 88.5 million dollars to date.However, we've yet to see the "why" behind the cause. What is this doing for ALS? What is the severity of the disease? This wonderful and emotional video puts things in perspective. Watch it here.

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