Twitter Acquires NFL Streaming Rights

Free Agency and the end-of-April draft are usually the big NFL news items this time of year, but major news broke this past week: Twitter has acquired the rights to stream 10 Thursday night games-- all for $15 million.The games on Twitter will feature the CBS or NBC broadcasts, depending on which network is showing the game, and will include pre- and post-game highlights, only available on Twitter. Twitter and the NFL have not announced how the games will look on individual feeds.Twitter diving into the live-streaming market is interesting, as it's already the social platform with the most engagement during games. The platform's ability to send out information and provide fast updates as they happen have made it the hub for discussion among journalists and fans. Commissioner Roger Goodell had this to say in a statement: "Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football."How the video embeds into feeds will have a major impact on how it will effect activity, but it should surely see an increase, as it will drive cord cutters from other platforms to Twitter to watch live.Read the full article from the New York Times here.