To SXSW We Go!


The Cashmere PR team has been in full SXSW mode, preparing for the various artist performances, events and activities we have taking place at the festival this week.Front and center is our very own Snoop Lion who will celebrate the release of his highly-anticipated new album and film, Reincarnated, with Lionfest at Viceland (VICE magazine's venue) during SXSW. Lionfest marks Snoop Dogg’s first performance as the reincarnated Snoop Lion and will also feature exciting performances by Diplo and Major Lazer, dancehall star Mavado, and very special guests.Additional artists from the Cashmere/Stampede family who you can catch in Austin include Mystikal, YG, Shvona Lavette, Iza, and Riff Raff.SXSW badge holders, see below for additional details about the Reincarnated World Premiere and Lionfest. If you won’t be at the festival, follow us online to stay up to date with what Team Cashmere is up to at SXSW.Reincarnated World Wide Movie Premiere at SXSWDate: March 14thTime: 3:30 p.m. (red carpet interview opportunities); 4:30 p.m. (screening begins)Location: Paramount Theatre - 713 Congress Ave, Austin, TX 78701Cashmere Agency Presents LIONFEST with Snoop LionDate: March 14thLocation: VICELAND - 401 E. Cesar ChavezTime: 8 p.m.Set Times:

  • 8 p.m. – 9:30 p.m.                   Special Guest DJ set by the evening’s host, Max Glazer
  • 9:30 p.m. – 10:10 p.m.                        Mavado
  • 10:30 p.m. – 11 p.m.               Major Lazer
  • 11:30 p.m. – 1:00 a.m.                        Snoop Lion

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