Thoughts on Tech: The New MySpace Shows Early Success

myspace screenJune has been a big month for what was once a social media juggernaut, MySpace. It started with the official launch of the "New MySpace" out of beta on June 12. Then came the launch party on June 18, with performances from Robin Thicke, Pharrell, and surprise guest Miley Cyrus. With a new found focus on creativity, music, and brands, the future looks bright for the re-start of MySpace. Many people in the music industry were tuning in to follow the growth and fan adoption rate of the platform that once dominated social networking. With recently released site analytics and download numbers showing early success, even more people will be paying attention now. In its first two weeks, there have been 31 million visits to the site and almost 1 million app downloads.  Another key note would be that 34% of the traffic has come from mobile.[vimeo w=640&h=361]

This is Myspace. from Myspace on Vimeo.

Many feel the key to this growth and early success has been due to the content and partnerships that MySpace has brought to the platform. The marketing campaign kicked off with a promotional television spot (above) featuring notable tastemakers Pharrell, Iggy Azalea, Riff Raff, and Zedd, among others. They also secured the rights to live stream all of the musical performances on the Jimmy Kimmel show. But their biggest play seems to be the talent in their editorial team. In a time where there is so much noise in the music blogging space, this could be the characteristic that sets them apart. As noted by an article I recently read on Contently, "Myspace’s writers are knowledgeable and talented, all bringing distinct voices to their features — which they have to do to stand out in the nebulous and densely populated world of music blogs". Only time will tell, but if the new platform is truly driven by quality content and mobile visitors, I can see them being a big player again.We watched Robin Thicke & Pharrell perform #BlurredLines at the Myspace launch partyHave you visited the new MySpace yet? Do you have the mobile app?  Let us know what you think! –Kyle (Twitter|Instagram)