Thoughts on Tech: Soundtracking Brings the "Musical Postcard" to Instagram
Being a DJ and self-proclaimed music lover, I find myself spending a majority of my social media life doing something music related, whether it’s listening to streaming services like Spotify and Soundcloud, to sharing my favorite tunes on Twitter and Facebook, to posting photos on Instagram of the concert I am at. These various actions serve different purposes, but what I really wanted was to tie that all together in one place. And like the cliché goes, “there’s an app for that!"If you are unfamiliar with Soundtracking, the app allows you to share the "soundtrack of your life" through a song, photo, location, and personal message. This can also be shared to Facebook, Twitter, and now Instagram. Earlier this week, Soundtracking founder Steve Jang announced that the app had reached 2 million active users, and boasts 1.75 million social actions happening each day. This app has been near the top of my iPhone most-used list for two years, but what’s really exciting to me is their ability to keep enhancing the user experience based on feedback from their users. First, they updated the Smart Play feature, allowing you to listen to the songs people post, directly on YouTube, Spotify, and Rdio. Then came the awesome app integration on the Spotify platform. But one of their biggest steps in dominating the "musical moment" space was their release this week of the Instagram sharing feature.