Snoop Lion and Overstock.com

[youtube=http://www.youtube.com/watch?v=aPMHIpLpjt4&w=640&h=360]Snoop Lion reveals a brand new partnership with the online retailer Overstock.com. The company's fresh round of TV advertisements features the entertainment icon and his family: wife Shante, daughter Cori, and sons Cordell and Corde.The ad's storyline plays out over Snoop Lion's newest single "The Good Good" featuring Iza Lach, off his recently released album Reincarnated. Both the ad and his new album depict a peaceful, more family-oriented side of Snoop Lion.The commercial is just the beginning of the Snoop Lion and Overstock.com collaboration as the online retailer has also launched "SnooperMarket" — a portion of the site showcasing Overstock.com products curated by Snoop and his family. Future enhancements will feature exclusive Snoop Lion branded products.