Snapchat is King

The popular social media platform seems to have transcended it's reputation of being the go-to platform to send racy selfies and has proven to be a force to be reckoned with in the advertising world. Now commanding $750,000 or for brands to place ads, Snapchat has accomplished something nearly impossible: opening its door to brands while retaining its essential coolness among a loyal user base composed largely of millennials.According to a recent Google report, the average person checks their phone 150 times a day. Using platforms like Snapchat, brands now have the opportunity to create contextually relevant content that will engage consumers when we’re checking our phones to perform tasks. Capitalizing on these "micro-moments" will be key for brands to engage millennial consumers in 2016.Read more here.