Snapchat Revives Santa Monica Twilight Concert Series

With a history dating back to 1909, the Santa Monica Pier has been a staple in Los Angeles for generations. With the recent opening of the Expo Line in Santa Monica, the Twilight Concert Series is even bigger then ever. Now in it’s 32nd year, the concert series is receiving new life by partnering with Snapchat and creating a whole new digital experience for visitors. The free concert series started on July 7 and offers a free concert every Thursday night until September 8.The line up of performers offers a range of music from rock, latin, classic, and disco. Not only offering great music, visitors get a chance to play with Snapchat inspired activations like “Grab-A-Ghost,” “Whac-A-Boo” and “Bye Bye Ghost” for some free swag. Enjoy a night out at the beach with your fellow angelino’s for some free music and some great Snapchat stories.For more info on the lineup visit: SantaMonicaPier.orgShare your experience at the Twilight Concert Series using: #TwilightConcertsTake a spin in the “Te Amo Mucho Mixtape”.Take a chance at the trophy case.Strike a pose with OneWest Bank.Relive your childhood games in jumbo size by KCRW Radio.Capture the moment and add to the live story.Ride a Ghost!Getting ready for tonights headliner, 9 time Grammy winner Natalia Lafourcade.“Treat yo Self” with some free candy provided by Snapchat.Wish you were Pier.Free swag by Snapchat.Natalia Lafourcade takes the stage with her hit song “Hasta la Raíz”.Ending the night on a high note.