Rona Mercado Speaks At The 2015 Digital Dialogue Conference

Every year, the Ontario Media Development Corporation, a government agency that funds film, music, television, publishing and gaming industries, hosts a conference that brings together influencers to discuss trends in the arts. This year the 2015 Digital Dialogue Conference's theme was music and marketing.

Yesterday, Cashmere Agency's Vice President of Client Services and Marketing, Rona Mercado was a panelist on The Author, the Author and the Brand panel at the OMDCdd15. The panel discussed how to market to fans, transform them into consumers, and how to build attendance and readership. Find out more about the Digital Dialogue Conference here.