Pokemon Go & Augmented Reality

Gotta catch em' all! POKEMON.We're sure all of our fellow millennials have heard about the new Pokemon Go game at least once this week! Although the new game has only been available in the U.S. since Thursday, Pokémon Go has officially become a viral phenomenon. The new smartphone game is revolutionary in that it has players getting off the couch and exploring their real-life neighborhoods. It uses augmented reality -- tapping your phone's camera to superimpose cute, virtual creatures in the real world. By Friday, it had already been downloaded more than a million times on Android and Apple devices. Along with collecting Pokémon, there are Poké Stops pinned to real locations where players can grab items. It could be a grocery store, or a landmark, or even a sign that can serve as a Poké Stop. Once Pokémon are trained, players take them to gyms to battle other Pokémon.Here are a few of the overwhelmingly positive reactions about the game from fans on Twitter:Screen Shot 2016-07-11 at 11.29.56 AMNot only is the new game raising our caloric burn count, it's also having major impact on Nintendo's stock prices. According to Mashable, Nintendo shares have been on a tear since the Japanese company released its newest game on Thursday. The stock surged nearly 25% in Tokyo on Monday, after jumping 9% on Friday and has added around $7 billion to the value of the company in the past couple days of trading in Japan.Take a look at what investors and economists are saying on socials about the surge:Screen Shot 2016-07-11 at 11.31.10 AM Screen Shot 2016-07-11 at 11.31.21 AM We can't get enough of the game here at Cashmere and we're excited to see what the future of Augmented Reality will bring!