Meet CoverGirl's First Ever CoverBoy
Yesterday CoverGirl's Katy Perry announced the groundbreaking news that the iconic beauty brand has officially signed its first ever CoverBoy, James Charles, as a brand ambassador!The social media sensation started making waves on Instagram's extensive makeup community only a year ago, starting his page @JCharlesBeauty to challenge his creative ability and inspire others to unabashedly be themselves. Along with being a brand ambassador, James will be starring in CoverGirl's new mascara campaign, "So Lashy," that will be launching later this month.The makeup and MUA (Makeup Artist) community on social media is becoming a behemoth. #Eyebrowsonfleek and poppin' highlights along with trending hashtags for body positivity like #ThePowerofMakeup are more popular than ever on Instagram and Twitter. In leaping bounds for diversity in makeup, this growing community accepts not only females but males as well, with a strong group of males leading the charge and slaying in their makeup (image:@patrickstarrr / @mannumua733 / @peterpratts).This was a smart move for the brand, as it defines the magazine as a go-to for those who are passionate about both eyeshadow and diversity. By responding positively to the growing community of boys in makeup, CoverGirl's innovative move is solidifying the long-time makeup brand in today's culture. We look forward to seeing how other makeup brands respond to CoverGirl's step in the right direction for a truly inclusive marketing campaign. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, James Charles is no exception" comes a statement from the brand, and we here at Cashmere Agency wholly agree.