Lyft x Bieber
Premiering with Lyft this week, is the new Justin Bieber album Purpose, and with this an influx of new customers looking to take advantage of the available discount on the album.
For one week, starting this Thursday at 9 p.m. PST, you’ll be seeing requests from passengers using Bieber Mode. They’ll get a classic Lyft ride, and as long as their ride costs at least $5, they’ll get a link to download the Biebs’ new album for just $5, plus a $5 credit towards their next ride. Since Beliebers are everywhere, Bieber Mode is, too. It’s the first (but not last) time that every Lyft driver is involved in a special mode.
[youtube http://www.youtube.com/watch?v=VFNe9ZKAiCQ&w=560&h=315]The new "Bieber Mode" has an increased price minimum of $5, to ensure that all passengers reach the intended goal, and are able to use the discount code. Since this is a fairly new type of promotion, we will have to wait and see how effective it is, but it definitely opens the door for future opportunities with other musicians as well.Read more here, and here.