Lollapalooza 2016: Mixing Music & Tech for the Ultimate Festival Experience
Every year, the Lollapalooza music festival draws attendees from all over the country to the well-known music extravaganza in Chicago. Fans of alternative, rock, EDM and hip-hop will come together this week to enjoy a diverse line-up that includes both talented emerging artists and established headliners. Newcomers like Bryson Tiller, Kehlani, and Rufus Du Sol will take the stage alongside some of the industry’s biggest names – Future, Major Lazer, Lana Del Ray, and the Red Hot Chili Peppers, just to name just a few.This year, the festival, which is celebrating its 25th anniversary, has generated excitement beyond its crowd-pleasing lineup by announcing its expansion to four days. Now festival-goers will have more time to see their favorite artists, sample the Chow Town dishes curated by celebrity chef Graham Elliot, and experience the Lollapalooza Art Market. From incredible musical performances,to lobster corndogs, to vintage artisan goods, Lollapalooza certainly has it all.Like all other facets of life, social media has officially infiltrated the festival scene and now occupies a pivotal role. Most large-scale festivals like Coachella and Lollapalooza have their own apps, which enable users to receive notifications related to the various events at the festival, and allow individuals to plan and prepare for their experiences. These apps even sport safety features like weather information and evacuation plans. Not only are these kinds of apps rising in popularity and being downloaded more often – but the influence of social media on festivals is also increasingly apparent when acknowledging how many people are utilizing Find My Friends, documenting their favorite performance on Snapchat, or using Shazam to save their new favorite song.The combination of food, tech, art and music definitely represents all of Cashmere Agency’s favorite things. Here’s to another great year at Lollapalooza!