Keep It Colt 45

[youtube=]While we all like to party in the club or at fancy events (from time to time), we honestly believe the best times spent are when you "keep it real." With that said, Cashmere's creative partnership with Colt 45 couldn't be more perfect, and we're excited to officially announce the "Keep It Colt 45" initiative today by unveiling the new "Colt 45 Crew" and lifestyle ad we created (which has been a couple of months in the making).Led by Snoop Dogg, we helped the global entertainer hand select four new rising artists that naturally represent the Colt 45 mantra of “keeping it real,” to join him in creating the new Colt 45 crew. The four artists include Def Jam Recording artist YG, White Girl Mob’s Lil Debbie, Los Angeles rapper Skeme and Atlantic Records artist Snow Tha Product.“Keep It Colt 45 pays homage to keeping it real and remembering where you’re from, once the whole world knows your name,” said Snoop Dogg. “It’s not always about the club... it's about the crew, the crib, the kickback. And it’s always about keeping it 100, keeping it trill, keeping it G.”The “Keep It Colt 45” initiative includes a series of live activations starting with Snoop Dogg’s official BET Hip Hop Awards after party in Atlanta this past weekend (which we were there for, check out our Instagram Photos), out of home ads starting on October 15 in Los Angeles, Atlanta, Chicago, Baltimore and Philadelphia, exclusive photos and a forthcoming viral video series featuring explosive freestyles by the Colt 45 crew via the Colt 45 Facebook Page.For more information on “Keep It Colt 45,” visit: http://www.colt45maltliquor.comTwitterHashtag: #KeepItColt45FacebookInstagramYouTube