Jessica Simpson to Launch Activewear

Jessica Simpson is expanding her billion dollar business to include activewear. The new line will be called Jessica Simpson The Warm Up and will be joining her highly successful Jessica Simpson collection which currently features apparel, footwear and accessories. She will be joining stars like Carrie Underwood and Kate Hudson who also have launched similar 'athleisure' wear lines.The new line represents the first major category expansion for her branded collection since partnering with Sequential Brands Group in April.