Jay-Z Partners With The NFL On Super Bowl Halftime & Social Justice Initiatives

Jay-Z has been a very vocal figure in the fight for social justice and equal rights for African-Americans as well as being a staunch supporter of Colin Kaepernick. In the era of the Black Lives Matters movement, Jay has: produced documentaries on Khalief Browder and Trayvon Martin, bailed Black Lives Matters protestors out of jail, contributed to legal funds for Meek Mill and 21 Savage, and reunited incarcerated men with their kids for Father’s Day.

Now you can add bringing social justice initiatives to the NFL on the list of ways that Jay has contributed to social activism.

Under the new partnership, Jay-Z’s Roc Nation imprint will assume creative and operational control over the NFL’s promotional spots throughout the season as well as deciding on the Super Bowl halftime show as the event’s co-producer.

As the NFL has come under fire for their stance on social justice, this is a major step in the right direction to ensure diversity is at the forefront of the league. For more information on the new partnership, head over to the Washington Post.

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