Jack In The Box Takes Over Life Is Beautiful Music Festival in Las Vegas
Cashmere hit Las Vegas this weekend to play at Jack's Playground -- Jack in the Box's carnivalesque, immersive activation at music festival Life Is Beautiful. The three day experience, which was hosted by renowned Instagrandma Baddie Winkle, featured Jack in the Box menu-inspired items including: taco seesaws, a giant bacon slide, dipping sauce (yes, even the fan-favorite signature ranch) ball pit, curly fry swings, flaming skeeball and more.
Jack in the Box sought to bring its adventurous and fun-loving brand identity to the festival to bring guests an experience that would spark nostalgia and bring out their inner child to play. The footprint was also the only fast food brand at Life is Beautiful with an activation of this size and scale which was a festival first!
Based on the exciting sentiment on social media, Jack's Playground was definitely the talk of the weekend. Shout out to Jack in the Box for such a successful event!
Check out some pictures from Jack's Playground below!