Is Snapchat Quietly Tapping into VR?
Last week, TechCrunch revealed an intriguing business exchange between Snapchat and Seene, a computer vision startup that lets mobile users make 3D selfies. Unbeknownst to most of the tech community, Snapchat's new acquisition of Seene could be quite important to the future of the selfie. The acquisition could open up a brand new category for selfie lenses, a new 3D photo format, and potentially other future virtual reality projects.In 2013, TechCrunch’s Matthew Panzarino said: “I’m not sure what kind of future an app like Seene has at scale without the welcoming arms of a larger entity.” In this case, Snapchat may be that ideal larger entity. According to TechCrunch's source, the price for the acquisition is low, although Snapchat declined to comment further when contacted by TechCrunch about the acquisition.Here are some example videos showing us how users can engage with Seene's technology:Create a 3d selfieInject 3D objects around real life things (a sparkling whirlwind around the can of Dr. Pepper)Seene's technology will surely improve Snapchat’s selfie lenses, especially for advertising purposes. It will help create more complex lenses with a real sense of depth, which could result in "ads people want to touch." Seene’s core technology may also be used to create content for virtual reality applications, an area Snapchat has been rumored to be exploring.We're looking forward to all this new partnership will bring.