ICYMI: Industry News Blog 8/29

With the digital landscape shifting everyday it can be hard to keep up with all the trends. These trends can shift the very way marketers like us connect brands to audiences. That’s why we are bringing you our new blog series called ICYMI: Industry News.

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Google Closes Incognito Loophole, Leaving Publishers To Rethink Paywalls

Google is making it harder for publishers to hide their content from non-subscribers as it recently announced they will close a loophole that allows them to block views of their content from Google Chrome’s Incognito browser. This move will provide more anonymity to users but strongly impact the way publishers approach their day-to-day digital business.

Source: AdAge

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Facebook’s News Feed Ads Are Changing

Big changes are coming to Facebook for advertisers. The social media platform recently announced that mobile ads will only display 3 lines of text followed by a read more button as opposed to the 7 lines it currently shows. Facebook also announced that the photos and videos will have a 4:5 aspect ratio.

Source: DigiDay

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Members Of Congress Looking To Block Autoplay And Infinite Scrolling On Social Media Platforms

Sen. Josh Hawley (R-Mo) recently introduced the Social Media Addiction Reduction Technology, or SMART, Act to combat and ban certain features that he says “exploits” users. According to Sen. Hawley, “Big tech has embraced a business model of addiction. Too much of the ‘innovation’ in this space is designed not to create better products, but to capture more attention by using psychological tricks that make it difficult to look away. This legislation will put an end to that and encourage true innovation by tech companies.”

Source: Digital Trends

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