GEICO Re-Invents YouTube Pre-Roll Commercials

Skip the pre-roll video as soon as you can, that's what most of us do when we want to watch videos on YouTube. Sometimes we don't even get to find out what the clip was advertising. That has been a big challenge for brands and agencies when trying to build content for their YouTube advertising strategies. How do you capture the attention of an audience and get them to not skip the video?Well, I can't believe no one thought of this before, but Geico created a series of pre-roll videos that get straight to the point, and add some humor along the way. Check out the two extended cut examples below.[youtube https://www.youtube.com/watch?v=Xmzm1JCOqtU&w=640&h=360][youtube https://www.youtube.com/watch?v=pvcj9xptNOQ&w=640&h=360]- Kyle (@kyledineen)