Finally, Instagram Adds 'Photos of You' Feature

IG photos of you blogThe relationship between popular photo-sharing app Instagram and its owner Facebook is starting to take shape.  Back in April 2012, when Facebook bought Instagram for a reported $1 billion, many people wondered how the application would evolve in the coming months.  The integrations have been slowly forming, including a press nightmare when Instagram tried to mirror part of its privacy and ownership policies to Facebook's.  With the launch of "Photos of You" today, the correlations are becoming a lot more evident.  "Photos of You" is basically the mobile apps version of tagging, allowing users to tag people and brands in photos they upload and share.Various features of the app have allowed you to partially tell the story behind your photos, but until now, something was missing.  As Instagram stated in their blog post today, "your captions and hashtags capture the 'what?' and your Photo Map answers the 'where?' but until today we’ve never quite been able to answer the 'who?'"  For those of you worried about privacy issues, the feature allows you to automatically post photos to the public, or choose to manually select which photos your followers can see.  You can also keep your privacy by untagging photos you are tagged in and blocking users for spamming your account.The effects of this added feature are yet to be seen, but as CNET stated today, "the feature adds a highly personal dimension to Instagram as it turns photo-sharing into more of a group activity."  Here at Cashmere, I can definitely see this being a big boost for the experience brands can create on Instagram.  By manually selecting which photos appear in the feed, businesses and brands can show you the best user-generated content from people all over the world.  To update the app to add this feature, visit the iTunes app store or Google Play store to update your Instagram.  Do you see this being a big change in experience or just another novel feature?  I for one have been looking forward to a feature like this because it is such a big part of the Facebook experience. Hit me up on Twitter and let me know what you think! -Kyle[vimeo w=700&h=393]

Introducing Photos of You from Instagram on Vimeo.