ComplexCon is Bringing the URL to IRL
Whether you're a millennial in your late teens or early thirties, chances are you've come across Complex's print or digital publication at least once. The youth-minded media brand is now valued up to $250 million, and has amassed a following of over 50 million unique monthly visitors to its website since its inception in 2002. Now, it has its sights set on real-life event activations, inspired by the likes of Coachella and SXSW.Helmed by founder Marc Ecko, the inaugural ComplexCon Cultural Festival is the brand's most ambitious activation to date, with two days of concerts, art, food, and shopping. Pharrell Williams and Takashi Murakami have signed on as cultural director and brand identity curator, respectively, to help plan the festival, which is set for November 5th in Long Beach, California.
"This is a cultural world’s fair," Ecko told Folio: earlier on Monday. "That’s what we’re looking to build. We need consensus. This is about the community. It’s about our generation and us putting the flag in the ground together. It’s not just about our brand."
The shift from print to digital and now to experiential is an ongoing trend amongst media companies in all stages. Ecko hopes to establish more strategy around content development by introducing another touchpoint for the brand's millennial audience. We're excited to see what artists ComplexCon will reveal down the line, but in the mean time, be sure to mark your calendars.