Cashmere Quick Hits 3/19

This week our strategy team tackles women in sports for our Cashmere Quick Hits.

“With a defeat, when you lose, you get up, you make it better, you try again. That’s what I do in life, when I get down, when I get sick, I don’t want to just stop. I keep going and I try to do more. Everyone always says never give up but you really have to take that to heart and really do never definitely give up. Keep trying”. - Serena Williams

Stop and ponder this for a sec: France earned $38 million from FIFA for winning soccer's World Cup in Russia, while the women's champion in France this summer will earn just $4 million, has prompted outrage."The total prize money for the Women's World Cup in France this July will be $30 million compared with total prize money of $440 million for the men's teams at the 2022 World Cup in Qatar. 

ANW star Meagan Martin wants to know: Why are girls losing interest in sports?

By age 14, girls are dropping out of sports at two times the rate of boys."American Ninja Warrior" Meagan Martin has made keeping girls in the game a goal of hers.Martin partnered with Athleta, an athletic apparel line, in celebration of National Girls and Women in Sports Day to encourage girls to stay in the game and to push themselves beyond their limits. "We're trying to empower girls to be active," said Martin, who is making in-store appearances for the brand to promote the initiative. Additionally, Martin mentors young female athletes and uses her various platforms to encourage women of all ages and backgrounds to continue to play the sport of their choice. Martin thinks in order to keep girls in the game is just a matter of them seeing women who look like them excel and be in engaged in a sport. Source: ESPN

eSports is getting bigger every year — So where are all the women?

eSports has experienced a popularity boom in recent years. The industry is expected to grow to over $900 million this year, according to market intelligence company Newzoo. Major networks like ESPN and Turner now regularly air tournaments with prize pools rivaling some of the biggest events in traditional sports.While its audience is typically male and millennial, there are signs esports is becoming more diverse. About 29% of U.S. fans between the ages of 13 and 40 began watching in the past year and they “skew less male and are less likely to be millennials than fans who have followed esports longer,” according to a report from Nielsen Games. That same report said women now make up approximately 25% of the U.S. fan base.Source: Variety

Why isn't the US Women’s National Team using its fair-pay clause?

One thing that the Equal Employment Opportunity Commission filing by the U.S. women will provide is transparency. Because that transparency will provide answers. For a long time, players on the men's and women's teams have been trying to decipher the revenue streams at U.S. Soccer. That process often becomes convoluted, especially when it comes to the entity that holds all the commercial rights to the U.S. national teams, Soccer United Marketing (SUM).The EEOC filing and subsequent investigation will hopefully provide some long-needed clarity. As U.S. star midfielder Megan Rapinoe pointed out "What numbers [U.S. Soccer] does release are hard to get a real grip on. Where is the money, where is it going and what does it look like -- SUM included? Let's find out."Inequality brings a visceral reaction. Teams fought hard to bring others to believe in what was possible with women's soccer, in this country and globally. Now that the possible is being realized in this country, the American women should be compensated accordingly. That's a no-brainer. And if discrimination exists, it'll be determined by the EEOC investigation. Source: ESPN